Originally a rock-climbing brand from Boulder, Stonewear is widely recognized for producing women's activewear – including their popular pants and skorts – of incredibly durable and unique fabrics. Now based in California, we decided to shoot the last two season collections (Fall 2018 and Spring 2019) here in Chicago to add a bit of variety to the Colorado-centric feel of the brand. Next year? Probably back out West.
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– Jon Roketenetz
Jon is the CEO of GimmeAnother and founder of 3VERB.